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As Google has acknowledged before, monetizing YouTube has been a major challenge for the Internet giant, even though it is one of the web’s most visited sites.
Now, Google is trying out post-roll ads on the popular online video service.
Currently, as NewTeeVee notes, these post-roll ads only appear if you do not click on the overlay ads while a video is playing.
Google has tested post-roll ads before, but in these earlier versions, users had to initiate the ads themselves, while these new ads will play automatically.

For now, these new ads only appear on a small number of videos uploaded by YouTube’s official partners.
For now, these post-roll ads are not very intrusive, but they do signal a shift towards a more aggressive push to monetize YouTube and we wouldn’t be surprised to see Google experimenting with pre-roll ads in the near future as well.

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